The Rise of Data-Driven Marketing in the DTC Retail Industry: How Growthub Helps Brands Optimize for Success
Instagram for Business Owners: How to Setup, Leverage, and Win
With well over 2 billion active users, Instagram is no more just a popular social media platform for brands to connect with their audience. It is a powerful marketing channel that carries the bulk of the heavy lifting in digital marketing. From raising brand awareness to organic entertainment to online shopping, Instagram can help you do it all.
9 Influencer Marketing Campaign Ideas To Boost Your Sales
Widely considered a branch of social media marketing, influencer marketing is a powerful strategy that opens doors for brands to improve awareness, build trust and boost sales. By building partnerships with social media influencers, brands can now see a massive uplevel in their bottom line. In fact, research has now shown that for every $1 spent on it, brands make $5.20 in return.
6 Must-Have Email Automation Flows For Your Business
Have a reasonable email marketing strategy in place but want to take it up a notch to witness breakthrough results? We’ve got you. It’s no secret that email marketing is a powerhouse strategy that can have a tremendous impact on your conversions. It is regarded as one of the most effective ways to convert one-time visitors into buyers and then repeat buyers. How do you make sure you achieve those results as reliably as clockwork? Well, the answer: Email automation aka email flow.
An Entrepreneur’s Guide To Video Marketing
As attention spans dwindle and traditional marketing strategies fizzle out, a newcomer to the digital marketing sphere is dominating the landscape and it has got everyone hooked. The explosive boom of smartphone growth and the pandemic-induced lockdowns have further fueled the rise of video marketing.
An Entrepreneur’s Guide To Paid Advertising
Paid advertising has been around ever since the birth of mass media channels such as newspapers, radio, and TV. The emergence of the World Wide Web further revolutionized the world of advertising giving rise to plenty of advertising channels that we know today. With the advent of Facebook ads, the social media advertising era kicked off in full steam followed by the likes of Instagram, Twitter, LinkedIn, and Tik Tok. Today, an hour doesn’t go by when we come across some form of advertising.
An Entrepreneur’s Guide To Website Optimization (Plus 8 Easy Tips To Get It Right)
The pandemic has rapidly accelerated the growth of digital marketing, forcing all businesses, big and small, to switch to the online space. Along with this shift, consumer behavior has changed too. Today, customers expect all businesses to have an online presence. A well-optimized website has become a core requisite and identity proof for a business and not to mention it even has a direct impact on the business.
An Entrepreneur’s Guide to Branding
The significance of branding in today’s marketing world is paramount. Gone are the days when selling the best or cheapest product alone was sufficient to run a profitable business. In the current hostile marketing landscape, you need to execute plenty of tactics to snag a place in the mind of your audience.
An Entrepreneur’s Guide To Social Media Marketing
Social media has played a pivotal role in transforming the trajectory of the online marketing world. With an estimated 3.78 billion people hanging out on social media, it presents a perfect opportunity for entrepreneurs to promote their products in front of a large audience who religiously flock to the same venue everyday.
An Entrepreneur’s Guide To Getting Started With Influencer Marketing
Consumer attention on the Internet has become an increasingly tough aspect to catch. Thanks to the ever-rising number of businesses and overuse of traditional marketing tactics, consumer skepticism has also seen a direct proportionate rise. The quest to countereffect the growing skepticism has forced businesses to leverage the holistic power of influencers and influencer marketing.
A Beginner’s Guide to E-commerce Email Marketing
Email marketing is a largely misunderstood marketing channel in the digital marketing realm. This is especially true with most e-commerce owners who turn a blind eye to emails, oblivious to how much money they are leaving on the table.
The Ultimate Beginner's Guide to Google Analytics
This is a comprehensive guide to Google Analytics which will help you create better reports, get more user data, identify your best performing channels and much more.
The Ultimate Beginner's Guide to Klaviyo 
Learn why Klaviyo is way better than Mailchimp for eCommerce brands, how to set up email campaigns and email flows, & sync your Klaviyo data with Shopify.
8 Effective Strategies To Pull Off A Stellar Small Business Marketing Campaign (And who to call for help)
With a multitude of marketing avenues out there, choosing the right marketing strategies and digital marketing agencies for your small business can seem very daunting, especially when you’re limited on the time and knowledge to figure out all the possible marketing channels that you can tap into. It's that dreaded feeling that all entrepreneurs have experienced at some point in their business. In this blog, we will discuss the actionable steps you can do as a small business owner to scale your brand FAST!